Drepool: Mei 2011

Selasa, 31 Mei 2011

[Y104.Ebook] Get Free Ebook Strategic Advertising Management, by Larry Percy, Richard Rosenbaum-Elliott

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Strategic Advertising Management, by Larry Percy, Richard Rosenbaum-Elliott

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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created a resource that clearly illustrates how theory is put in to practice, and how strategic advertising operates in a global economy. The new edition features more coverage of social media, viral, and online advertising throughout, and a dedicated chapter on 'Digital Media,' ensuring that the book continues to offer students the most complete guide to the rapidly evolving landscape of the advertising industry. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Video links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentaries For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides

Sales Rank: #4481924 in Books
Brand: imusti
Published on: 2016-05-05
Original language: English
Dimensions: 9.72" h x .71" w x 8.07" l, 2.08 pounds
Binding: Paperback
456 pages

Features

OXFORD UNIVERSITY PRESS ACADEM

Review
"Strategic Advertising Management by Larry Percy and Richard Rosenbaum-Elliott goes from strength to strength and remains the best source for conducting a university course on advertising management. The chapters unfold like a set of Chinese boxes, presenting a system of coherent rationales
from a foundation of sound theoretical perspectives. This is a book which my students always rely on."
--Poul Erik Flyvholm Jorgensen, Aarhus University

"A very good book! My new benchmark for books on advertising management!"
--Philipp Johannes Nolte, Heinrich-Heine Universitat Dusseldorf

"Excellent value, terrific and relevant content"
--Guy Parrott, The University of Bedfordshire

About the Author
Larry Percy has worked in both the 'real world' of advertising and marketing as well as in the academic world. He is currently a consultant in marketing and communication. In addition to his consulting, Dr. Percy holds an appointment as Professor of Marketing at the Copenhagen Business School. Over the years, he has taught in a number of graduate programs at top U.S. and European business schools, including the University of Pittsburgh's Katz Graduate School of Business, the University of Oxford, Luiss Business School in Rome, and the Stockholm School of Economics. Professor Richard Elliott is Professor Emeritus of Marketing and Consumer Research at the University of Bath

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Rabu, 25 Mei 2011

[N774.Ebook] Get Free Ebook Schnitzler's Century: The Making of the Middle-Class Culture 1815-1914, by Peter Gay

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Sales Rank: #10804488 in Books
Published on: 2001-11-17
Binding: Paperback

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Kamis, 12 Mei 2011

[P742.Ebook] PDF Download Leadership and Nursing Care Management, 4e, by Diane Huber PhD RN FAAN NEA-BC

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Comprehensive and easy to read, this authoritative resource features the most up-to-date, research-based blend of practice and theory related to the issues that impact nursing management and leadership today. Key topics include the nursing professional’s role in law and ethics, staffing and scheduling, delegation, cultural considerations, care management, human resources, outcomes management, safe work environments, preventing employee injury, and time and stress management.

Research Notes in each chapter summarize relevant nursing leadership and management studies and show how research findings can be applied in practice.

Leadership and Management Behavior boxes in each chapter highlight the performance and conduct expected of nurse leaders, managers, and executives.

Leading and Managing Defined boxes in each chapter list key terminology related to leadership and management, and their definitions.

Case Studies at the end of each chapter present real-world leadership and management situations and illustrate how key chapter concepts can be applied to actual practice.
Critical Thinking Questions at the end of each chapter present clinical situations followed by critical thinking questions that allow you to reflect on chapter content, critically analyze the information, and apply it to the situation.

A new Patient Acuity chapter uses evidence-based tools to discuss how patient acuity measurement can be done in ways that are specific to nursing.

A reader-friendly format breaks key content into easy-to-scan bulleted lists.

Chapters are divided according to the AONE competencies for nurse leaders, managers, and executives.

Practical Tips boxes highlight useful strategies for applying leadership and management skills to practice.

Sales Rank: #489859 in Books
Brand: Brand: Saunders
Published on: 2009-10-13
Original language: English
Number of items: 1
Dimensions: 1.50" h x 7.40" w x 9.10" l, 3.10 pounds
Binding: Paperback
928 pages

Features

Used Book in Good Condition

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19 of 19 people found the following review helpful.
Undoubtedly one of the worst textbooks ever written
By lwoodard
This text is required for the Leadership course in my BSN curriculum. Do not even consider buying this book, even if you are required to for a class, because 1) you will never read it or 2) you will attempt to read it and either stop immediately or learn nothing. It is the wordiest, most confusing, most disorganized mess ever published. In fact, I can't believe anyone agreed to publish it. Let me refer you to one paragraph from the text that I found particularly ridiculous, so you can be assured of the accuracy of my review:

"The challenge of this issue of leadership and communication, persuasion, and negotiation revolves around who is change what, when, how, with whom, and with what outcome? How can the leaders (the "who") who are to implement holistic care - especially spiritual care (the "what") - throughout the nursing organization somehow (the "how) involve all nursing professionals (the "with whom") so that nurses will be able to provide spiritual care to patients (the "with what outcome")?

That is a stand-alone paragraph, not part of a paragraph, and the rest of the text is equally confusing (at least I assume it is, because I could only make myself read a small portion of it). I have never read such absurdity in my life, and I am simply appalled that the faculty of my program selected this text for use.

2 of 2 people found the following review helpful.
Book for Nursing
By D
I bought this book because it was required for one of my nursing classes. The book came in good shape and I was pleased with that. The content of the book itself....is a bit dry, long winded, and to be desired. I don't feel that it complimented my learning and I would not buy this book if it was not otherwise required for the class.

2 of 2 people found the following review helpful.
serves its purpose
By medsurgrn
It is ok for a college book I would much rather be reading a genealogy book or juicy christian novel.

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Senin, 09 Mei 2011

[K278.Ebook] Ebook Free Medical Device Software Verification, Validation and Compliance, by David A. Vogel

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Here s the first book written specifically to help medical device and software engineers, QA and compliance professionals, and corporate business managers better understand and implement critical verification and validation processes for medical device software.

Offering you a much broader, higher-level picture than other books in this field, this book helps you think critically about software validation -- to build confidence in your software s safety and effectiveness. The book presents validation activities for each phase of the development lifecycle and shows: why these activities are important and add value; how to undertake them; and what outputs need to be created to document the validation process.

From software embedded within medical devices, to software that performs as a medical device itself, this comprehensive book explains how properly handled validation throughout the development lifecycle can help bring medical devices to completion sooner, at higher quality, and in compliance with regulations. Additionally, an entire part of the book is devoted to the validation of software that automates any part of a manufacturer s quality system and is regulated by 21 CFR 820.70(i).

DVD Included! Contains a collection of FDA regulations and guidance documents related to software in the medical device industry, valuable sample forms and templates, and supplemental figures that support key topics covered in the book.

Sales Rank: #885310 in Books
Published on: 2010-11-30
Original language: English
Number of items: 1
Dimensions: 10.00" h x 1.00" w x 7.01" l, 2.15 pounds
Binding: Hardcover
432 pages

About the Author
David A. Vogel is founder and president of Intertech Engineering Associates, Inc. in Westwood, Massachusetts. The company specializes in the management of hardware and embedded software development and verification/validation projects for medical devices. He has also served as principal bioengineer at Becton Dickinson Medical Systems, and as software engineer for Honeywell Information Systems. He has earned degrees in biomedical engineering and computer science from the University of Michigan and Massachusetts Institute of Technology.

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11 of 11 people found the following review helpful.
Practical, Insightful and Readable
By David Bernazzani
First, a disclaimer. I've worked for Dave Vogel for the past 23 years. I was hired during my University Co-Op Education days and have been with Intertech Engineering (the company Dave Vogel founded in 1982) ever since. There is a reason I've stayed - Intertech gets it right. And, fortunately, so does this book.

If I were asked to name reading material that would be a sure-fire cure for insomnia, you can bet the FDA's Regulation and Guidance documents (21 CFR 820 and GPSV) would be high on the list. Those regulations and guidance documents are frequently mired in difficult to understand language and, occasionally, contradictory suggestions. For years we struggled as a company to institute a quality process that is both compliant and practical (this later desire is actually the harder of the two). Over the years we've seen the highs and lows when it comes to Verification & Validation of Medical Device Software and we've learned more than a few things along the way. Much of what we've learned has been laid out beautifully in this book. Very little of the technical content surprised me here - we've been living and using this stuff for many years now. What did surprise me was the approachable and highly readable style of the book. Pulling in relevant sections of the Regulatory code and guidance along with advice and examples, the book lays out not only the "hows" but the "whys" when it comes to Verification & Validation. The no-nonsense approach should be a perfect fit for people who want a hands-on approach to thinking through their quality systems and has plenty of advice to guard against over-engineering the process (or worse, taking shortcuts to avoid the hard decisions). The book doesn't bog down in technical detail nor does it float along in abstract theory which makes it practical for the vast majority of readers. Dave is neither pretentious nor preachy in his writing style and I've found the book to be a welcome companion here in the workplace. If you're feeling lost, confused or frightened when it comes to Verification & Validation of Medical Device Software (and you're certainly not alone), I'd highly recommend you give this a read-through. I suspect you'll find it to be a valuable addition to your professional library.

4 of 4 people found the following review helpful.
First of its kind book - highly recommended
By Jonathan Lay
This book is a fantastic resource for software developers, quality engineers, and technical managers working with software related to medical devices. Not only is the book comprehensive and detailed, it is also very well organized and readable. I have worked with medical device software for a large part of the past 25 years, and for the past four years have developed non-device software for medical device manufacturing test. For me this book does an excellent job of interpreting and explaining how to comply with regulatory requirements. Because of the author's credentials and frequent referencing of FDA documents and other standards, the book stands up as a very credible reference.

My only two quibbles with the book are tiny: First, it contains quite a few typographic errors, apparently artifacts of the final editing process. The meaning is always clear, but one more proof-reading would have helped. Second, the author spends too many pages addressing software testing, something that is not unique to medical software and would be better left to other books. Both of these faults are easy to ignore.

I have been looking for a good reference book on this subject for years, and this is the first I have found. I read it pretty much cover-to-cover over two weeks, and have recommended it to my colleagues. I am delighted with this book and recommend it highly.

1 of 1 people found the following review helpful.
A healthy dose of perspective on every page. David ...
By Bronwyn R Hartung
A healthy dose of perspective on every page. David Vogel's book is a gem for those new to the field. I've been working in this arena for only five years, and I have found the book to be extremely helpful. I keep catching myself thinking, "Wish I'd known this four years ago!"

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Jumat, 06 Mei 2011

[K391.Ebook] Free Ebook Physical Science, by Bill Tillery

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Physical Science, Ninth Edition, is a straightforward, easy-to-read, but substantial introduction to the fundamental behavior of matter and energy. It is intended to serve the needs of non-science majors who are required to complete one or more physical science courses. It offers exceptional, straight-forward writing, complemented with useful pedagogical tools.

Physical Science introduces basic concepts and key ideas while providing opportunities for students to learn reasoning skills and a new way of thinking about their environment. No prior work in science is assumed. The text offers students complete coverage of the physical sciences with a level of explanation and detail appropriate for all students.

The sequence of chapters in Physical Science is flexible, and the instructor can determine topic sequence and depth of coverage as needed. The materials are also designed to support a conceptual approach, or a combined conceptual and problem-solving approach. Along with the accompanying laboratory manual, the text contains enough material for the instructor to select a sequence for a two-semester course. It can also serve as a text in a one-semester physics and chemistry course.

Sales Rank: #153193 in Books
Published on: 2011-01-14
Original language: English
Number of items: 1
Dimensions: 10.90" h x .90" w x 9.00" l, 3.20 pounds
Binding: Paperback
736 pages

Most helpful customer reviews

15 of 15 people found the following review helpful.
New edition retains strengths of the previous edition
By Robert D. Macey
I have taught two semesters of college level physical science from this textbook (7th ed.), and I think it continues to find the right balance between depth and breadth.

Tillery does a nice job of integrating four massive scientific fields (physics, chemistry, astronomy, and earth science). Given the ambitious scope of the text, he provides a nice introduction to each of these disciplines.

The book is carefully designed to be user-friendly. It contains answers to many of the end-of-chapter exercises. It also includes a large number of worked examples and practice problems throughout the body of the text. These features make the book useful for self study as well.

Most of the figures are well-designed; the careful illustrations and accompanying captions help make important scientific concepts accessible to a wide audience.

Overall, this is a solid textbook. Although physical science is a course which many students dread, this book gives them the opportunity to succeed. It is appropriate for anyone attempting to learn physical science at the introductory college level.

3 of 3 people found the following review helpful.
Excellent textbook for liberal arts science course!
By Robert D. Macey
I have taught multiple sections of college level physical science from this textbook, and I think it strikes the right balance between depth and breadth.

Tillery does a nice job of integrating four massive scientific fields (physics, chemistry, astronomy, and earth science). Given the ambitious scope of the text, he provides a nice introduction to each of these disciplines.

The book is carefully designed to be user-friendly. It contains answers to many of the end-of-chapter exercises. It also includes a large number of worked examples and practice problems throughout the body of the text. These features make the book useful for self study as well.

Most of the figures are well-designed; the careful illustrations and accompanying captions help make important scientific concepts accessible to a wide audience.

Overall, this is a solid textbook. Although physical science is a course which many students dread, this book gives them the opportunity to succeed. It is appropriate for anyone attempting to learn physical science at the introductory college level.

3 of 3 people found the following review helpful.
Great
By air max
Good book for beginners to science. The math equations are explained well. There are a lot of examples to confirm what you learn. Great illustrations for driving home the concepts learned. If you ate a visual learner, this book is great.

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[P982.Ebook] Download Ebook The Flivver King - A Story of Ford-America, by Upton Sinclair

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Published on: 2010
Binding: Paperback
119 pages

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Kamis, 05 Mei 2011

[B938.Ebook] Fee Download Over There: The United States in the Great War, 1917-1918, by Byron Farwell

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When the United States finally declared war on Germany on April 6, 1917, the British and French armies were at a point of total exhaustion.

Within two weeks the French troops had mutinied, leaving the Western Front practically undefended. In the same month, Lenin arrived in Moscow on the heels of the Russian Revolution and vowed to make peace with Germany. To make matters worse, the Allies had reason to be dubious about the help they were receiving from across the Atlantic. The U.S. Army ranked sixteenth in the world (behind Portugal), and most of its soldiers were poorly trained. Byron Farwell's informed, stirring account describes not only how the United States turned the tide of the war but also how the war served as a national coming-of-age experience, with all of the concomitant awkwardness and confusion. Moving deftly from the home front to the Marne, from statistics and strategy to vivid accounts of the chaotic violence of the battlefield, Farwell draws a comprehensive portrait of America's brutal entrance into the twentieth century. Illustrations

Sales Rank: #1497666 in Books
Color: Black
Published on: 2000-08-17
Released on: 2000-08-17
Original language: English
Number of items: 1
Dimensions: 8.40" h x 1.00" w x 5.60" l, .90 pounds
Binding: Paperback
352 pages

Review
Farwell blends social, archival and oral history into an excellent account of American participation in the war. -- The Wall Street Journal, John Lehman

From the Publisher
9 1.5-hour cassettes

About the Author
During the Second World War, Byron Farwell (1921–1999) served as a captain of engineers attached to the Mediterranean Allied Air Force in the British Eighth Army area.

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7 of 7 people found the following review helpful.
World War I: The American Experience
By James Gallen
"Over There" is an eloquent telling of the story of the American involvement in World War I. It covers all aspects of the American experience including domestic society and politics, army organization and soldier heroism.

In the early parts of the book, Farwell explains the series of German actions which gradually drove an isolationist nation to war. The tug of war, between interventionists such as Theodore Roosevelt and Henry Cabot Lodge, and isolationists lead by Sen Robert LaFollette, left Woodrow Wilson in the middle, his actions pleasing to no one. We read of the extreme Anti-German frenzy which arose after the declaration of war. The frenzy manifested itself in drill sergeants who repeated false reports of German atrocities, Billy Sunday's assertion that "If you turned Hell upside down you would find "Made in Germany" on the bottom' and mobs which stoned dashounds. Although Liberty Cabbage and Liberty Pups reverted to Sauerkraut and dashounds, German Shepherds remained Police Dogs and wristwatches, necessitated by uniforms devoid of watch pockets, remained popular.

With the declaration of war the problems turned to mobilization and equipment. One thing which surprised me was the meager American industrial contribution to the war. Where were the railroads and industry which had been so crucial to North victory in the Civil War, the arsenal of Democracy to come in World War II or the creators of cruise missiles and smart bombs? In World War I the U. S. was definitely a supplier of raw man power to use French and British aircraft and artillery.

General Perhsing's struggle to organize and preserve an American Army gets appropriate attention. With the introduction of U. S. Troops into battle the focus shifts to heroes and battles. Eddie Richenbacher, Quintin Roosevelt and Alvin York are just a few of the heroes mentioned. This book is not all praise, however. American shortfalls are reported and Pershing's leadership is critically examined.
Woodrow Wilson is the leader whose performance seemed to alienate almost everyone. To interventionists, including Theodore Roosevelt, Wilson was slow to enter the war, deficient in mobilization and weak in accepting an armistice, rather than demanding unconditional surrender.

This book is readable, enjoyable and informative. I highly recommend it for anyone with an interest in U. S. involvement in World War I.

5 of 5 people found the following review helpful.
A starting point on the US & WWI
By J. Liesenfelt
I listened to the Audio Cassette version of this book. Mr. Farwell provides an overview of the United States' participation in the war from the US's total lack of preparedness in the beginning to the large American Expeditionary Force (AEF) turning the tide at the end of the war.
Farwell spends a lot of time describing President Wilson's effort to manage the war, US troop strength and training, supply problems, the effect of the war on the home front, the difficulty of black soldiers and the view of the war through the eyes of common soldiers and not so common soldiers such as George Patton and Harry Truman.
Along the way, Farwell debunks several commonly held (at least to me) notions about the war, such as: the air war had no strategic effect on the outcome; Germany's U-Boat war caused big problems for US shipping before and during the war; and that the US had to rely on France for guns and Britain to ship the troops to Europe.
John Richmond provides wonderful narration throughout, including French accents where appropriate and providing the proper pronunciations to the French towns and villages.
All in all, a good primer, though not in-depth narration, for how the US fought WWI.

0 of 0 people found the following review helpful.
A primer for the study of the US & WWI
By J. Liesenfelt
I listened to the Audio Cassette version of this book. Mr. Farwell provides an overview of the United States' participation in the war from the US's total lack of preparedness in the beginning to the large American Expeditionary Force (AEF) turning the tide at the end of the war.
Farwell spends a lot of time describing President Wilson's effort to manage the war, US troop strength and training, supply problems, the effect of the war on the home front, the difficulty of black soldiers and the view of the war through the eyes of common soldiers and not so common soldiers such as George Patton and Harry Truman.
Along the way, Farwell debunks several commonly held (at least to me) notions about the war, such as: the air war had no strategic effect on the outcome; Germany's U-Boat war caused big problems for US shipping before and during the war; and that the US had to rely on France for guns and Britain to ship the troops to Europe.
John Richmond provides wonderful narration throughout, including French accents where appropriate and providing the proper pronunciations to the French towns and villages.
All in all, a good primer, though not in-depth narration, for how the US fought WWI.

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Minggu, 01 Mei 2011

[J128.Ebook] Ebook The Electric Vehicle Conversion Handbook: How to Convert Cars, Trucks, Motorcycles, and Bicycles -- Includes EV Components, Kits, and Proj

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A guide on how to convert any gas- or diesel-powered vehicle to electric power. Includes ownership advantages, basic EV operation, subsystems, components, basic EV operation, project vehicles, and conversion kits.

Sales Rank: #294924 in Books
Published on: 2011-06-07
Released on: 2011-06-07
Original language: English
Number of items: 1
Dimensions: 10.84" h x .34" w x 8.60" l, 1.08 pounds
Binding: Paperback
176 pages

About the Author
"Mark Warner is a professionally licensed mechanical engineer, a member of the Society of Automotive Engineers, and a life-long automobile expert and builder. He has written five best selling books on automotive technology, hundreds of magazine articles, dozens of peer reviewed technical papers, and holds ten engineering patents. He lives in Tucson, Arizona. When he's not writing, he can usually be found wrenching on a project car in his shop."

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44 of 45 people found the following review helpful.
A great book to start your conversion with
By T. C. Catellier
Converting a car to electric drive is no small task. It is by no means impossible, but if you're going to do it, you need to be well armed with the right information to help keep mistakes to a minimum, keep costs low and assure success. This book has a very methodical approach to conversions that I think most would find very useful.

It begins by explaining what electric cars are along with the advantages and disadvantages they offer. The author doesn't pull any punches, explaining their shortcomings but is clearly enthusiastic about their benefits. From there he moves into helping you determine if an EV is right for you, posing multiple questions and offering different scenarios to help you come to a good decision.

After that, he moves into explaining how one would select a chassis, or car to convert. It might sound like a simple task, but there is a lot to think about here and he's done a nice job addressing the different factors that need to be considered.

Next he moves into discussing each of the different components and the theory behind them. I found this particularly useful and the real strength of the book. We all know you need an electric motor to drive an electric car, but how do you choose which one to buy. The same holds true with the other components: the controller, the charger and of course the batteries. What the author has done is to talk about the theory behind each component, why they're necessary, how they work, and the various categories of each (for instance, lead acid batteries vs. lithium). It leaves you with an understanding of the advantages and disadvantages of each so you are in a better place to make an informed decision about your conversion.

Lastly, he presents 9 different projects from different builders. They include a wide variety of vehicles, including a bicycle, a motor cycle, a truck, a van and even a couple sports cars. More than anything, these serve as an example of what can be accomplished with careful planning and execution.

The book doesn't offer a step by step guide for converting a car. That would be impossible considering the number of different cars there are to choose from and the multitude of components that are available. Instead, it aims to teach you how to make informed decisions about all of the various aspects involved through the entire process of the conversion. All in all I think it is a very useful book to anyone considering their own conversion.

15 of 15 people found the following review helpful.
Great Book
By designman63
I have read a few books for the conversion of an ICE vehicle into an EV, and this book is great! It explains everything you will need to know about the history, process and what the components do. I know that there are others out there that do the same thing, but this book has done it in a manner that anyone will understand. It is very comprehensive and the photos show exactly what is being discussed.

When you are done reading this book you will be very prepared for each step in the conversion process. It lays out a good plan of attack for doing the job. I plan on doing a conversion this summer and will use this book as the basis of my build. I have other 'conversion' books that are good, and will reference them also. But the one I will turn to first is this one.

13 of 13 people found the following review helpful.
The Nuts and Volts of Electric Cars
By Mr.E
I wanted a better understanding of how electric cars work and this book delivered 100%. Starts with an overview of all the sub-systems in an electric car then drills down into the hard theory behind what makes it all work. It looked good on the Kindle, no obvious formatting problems, so the editor did their job (high five). The book also dips into the non-technical areas of electric car ownership, reducing dependence on foreign oil, environmental costs, reduced cost of ownership etc. which helped break things up a bit from the straight technical content.

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